Announcements Product

Building Community, One Invitation At A Time

Written by Jennie Sager

Nextdoor is unique in that it connects people based on proximity, not preference. The result is an emerging form of social infrastructure that unites people who might not otherwise know one another to embrace empathy, increase safety, and get things done. As a result, neighbours worldwide are turning to Nextdoor every day to find trusted, useful, and relevant local information to address their daily needs, form relationships in the real world, and build safer, happier places to call home. To enable this, neighbour-to-neighbour invitation letters have been an important way for neighbours to connect and build their community from the beginning. 

Why does Nextdoor send invitation letters?

When Nextdoor was first introduced, our early members came to us eager for a way to invite both the neighbours they knew, and neighbours they didn’t. They suggested a letter that they could simply pop through their neighbours letterbox, and so we made one just for them. They were so well received by neighbours, we decided to build this into Nextdoor so that all of our members can invite their neighbours to join their Nextdoor neighbourhood for free. Today, you can choose to invite your neighbours to the platform through invitation letters. With each and every member’s permission, these letters are sent out by Nextdoor on behalf of the member and fulfilled by Australia Post. 

The importance of invitation letters

Thriving communities are built by reaching out to neighbours we don’t know and inviting them to build a stronger community together. 
According to research conducted by Research Now earlier this month, only a quarter of Australians claim to have a very good relationship with their neighbours, yet the majority (77%) crave deeper relationships with them. 46% of Aussies only know up to three neighbours by name and 70% are not yet connected to any other neighbours online.

Neale Schelks a Nextdoor member and Lead from Cordeaux Heights in NSW says,

“You might know some people’s names, like your next-door neighbour, but generally, we don’t know their emails. If it wasn’t for those invitations, Nextdoor wouldn’t have got the traction it has in our neighbourhood. It wouldn’t have got off the ground if it wasn’t for the invites.”

An invitation you can trust

Nextdoor is built on trust. By requiring members to use their real name and verified address, we can ensure that all conversations and interactions on the platform are between you and your true neighbours, creating trust and mutual accountability. Additionally, invitation letters can only be sent from verified Nextdoor members and every single invitation is sent with members’ permission. We provide detailed information about what appears on our letter invite, which includes your name, your street name, and information about your local community. We work closely with Australia Post who deliver the invitations to neighbours.

We value our members’ feedback and always encourage you to contact us directly with any questions you have about the neighbour-to-neighbour invite process. At Nextdoor, we strive to provide a platform that will motivate you to reach out to those around you and to take the necessary steps to build stronger, real world connections among your local communities. In the words of one of our members: “you might just meet someone wonderful.” 

Each week, thousands of Nextdoor members choose to send invitations to their neighbours to build community in their local neighbourhood. In fact, we commonly hear from neighbours who have used up their quota of invitations and want to request more. 

We sat down with Australia’s Community Manager, Luke Buckle, to find out some of the most asked questions about our invitation letters.

Q&A

I don’t know the neighbour on my invitation letter, is this letter really from them?

Yes, this letter is a neighbour-to-neighbour invitation. Your neighbour has chosen to invite your household to Nextdoor and with the member’s permission we’ve sent the letter on their behalf, which has been delivered to you by Australia Post. Because every neighbour must first verify their address to become a member, you will only find people on Nextdoor who actually live in your area.

I’ve run out of invitation letters to send, can I request more?

If neighbours join Nextdoor thanks to your invitation, you will receive more invites to send. Of course, you can still invite people to join via email. If you would like more postal invitations to send out, then contact the Nextdoor Support Team here.

I have accidentally clicked to send out invitation letters, how can I cancel them?

If you have accidentally chosen to send out invitation letters and have changed your mind, please contact our Support Team here.

My neighbour has received an invitation from me, but I don’t remember sending it.

Every single invitation that is sent to neighbours on behalf of a member by Nextdoor is done with their permission. To make connecting with neighbours to build community easier for you, we work with Australia Post to post these invitations out on your behalf and for free. As a member of Nextdoor, you can choose to send invitation letters to your neighbours. You will be asked when you first sign up whether you wish to send out invitations to your neighbourhood. If neighbours join Nextdoor thanks to your invitation, we may also email you with bonus invitations.The invitation contains the name and street name of the sender so that your neighbours know who this invitation is from. If you’d like to find out more, you can contact our Support Team here

Pin It on Pinterest

Shares
Share This