Local Business Product

Not Sure What to Share Using Business Posts? Find Inspiration From Fellow Local Businesses

Written by Josh Lepore

Using Business Posts, you have the ability to engage with your local community via the neighbourhood newsfeed twice each month.

Not sure what to post, or feeling uncertain about what your neighbours want to hear from you? Gather some inspiration from other local businesses like yours who have seen high engagement on their posts. More engagement on your posts can lead to new or deepened customer relationships – and more business for you.

1. Share about changes you’ve made to your business – especially if you made the changes in response to customer feedback.

Have your customers asked for takeaway, new products or menu items, or a dedicated space to make use of your products or services? Share updates that show you’ve acted upon their feedback.

2. Highlight one of your employees or loyal customers.

Your employees are critical to keeping your business running – and so are your loyal customers. Share a photo and some information about one of your stellar employees or longtime customers that allows the community to get to know them better.

3. Engage your neighbours in a community challenge.

Whether it’s sharing art, photos, fitness routines, or recipes, invite neighbours to participate in a community challenge that gets them connected to your business and other neighbours, too!

4. Remind neighbours of how you’re giving back to the community.

Your community supports you by buying your goods or services. Let your community know what you’re doing to show your gratitude. Do you sponsor a local school’s sports teams? Have you pledged a percentage of your proceeds to a local non-profit? Neighbours will be happy to hear about your efforts – and you may just inspire others to give back, too.

5. Just say hello.

Your Business Posts don’t need to be complicated. Sometimes all it takes to reconnect with your local community is a note that says ‘hello’ and thanks the community for their continued support. Share your greetings and encourage neighbours to pop in to say ‘hi’.

Business Posts help you connect directly with your closest customers, your neighbours. Check out our Business Post Best Practices for more tips.

Claim your free Business Page to get started on Nextdoor.

Don’t forget to download the Nextdoor app and take your community with you on-the-go.

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